Overseas travel demand to the Caribbean grew by just one per cent between April 2025 and March 2026, signaling a slowdown in the region’s post-pandemic tourism recovery, according to the latest Caribbean Travel Trends report released by the Caribbean Hotel and Tourism Association.
The report, compiled by Amadeus, was unveiled during the Caribbean Travel Forum at Sandals Resort as part of the Caribbean Travel Marketplace activities.
According to the report, the sharp rebound seen in recent years is beginning to stabilise.
Demand had previously surged by 21 per cent in 2023 compared with 2022, followed by eight per cent growth in 2024 CHTA said the slower pace of expansion underscores the growing need for more targeted, data-driven tourism marketing strategies to sustain momentum across the region.
Despite the overall moderation, the report identified Latin America as one of the Caribbean’s strongest emerging source markets.
According to the findings, demand from Latin American travelers has continued to grow steadily year after year, even as several traditional long-haul markets show signs of slowing.
The report also noted increasing interest from Latin American travelers in premium travel experiences, with more searches and bookings being made in higher-end cabin classes.
CHTA said the trend reflects growing demand for higher-value travel and positions Latin America as a strategically important market for Caribbean destinations seeking to diversify their visitor base.
“Greater diversification” of source markets, the report said, could help destinations strengthen resilience and reduce exposure to slowing demand from traditional tourism markets.
The report further highlighted the importance of understanding different traveler profiles across the Caribbean, noting that each destination attracts its own distinct mix of visitors.
Using travel intent data and origin-specific booking patterns, destinations can better target potential visitors through social media and digital advertising campaigns.
Among the region’s top-performing destinations, smaller and second-tier markets recorded stronger growth than larger, more established tourism hubs.
While top-tier destinations remained largely stable year over year, second-tier destinations, defined as those accounting for less than five per cent of total regional demand, posted a two per cent increase in overseas tourist arrivals.
According to the report, Dominica recorded the highest year-over-year growth in overseas tourist arrivals at 22 per cent, despite accounting for just 0.2 per cent of total regional demand.
Guyana followed with 19 per cent growth, while Sint Maarten recorded an 18 per cent increase.
Other destinations posting strong gains included Saint Martin at 12 per cent, Saint Vincent and the Grenadines at 10 per cent and Aruba, which also grew by 10 per cent.
The Dominican Republic, the region’s largest tourism market with 32.8 per cent of total demand share, recorded eight per cent growth, while the United States Virgin Islands also posted an eight per cent increase.
Curaçao and Anguilla each recorded four per cent growth over the period.
Overall, the Caribbean region recorded one per cent growth in overseas tourist arrivals between April 2025 and March 2026, according to data sourced from Amadeus Arrivals and Stays.

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