The West Indies Women’s cricket team has secured a new partnership with beauty brand BRONX COLORS as the team continues its campaign at the ICC Women’s T20 World Cup.

Under the agreement, BRONX COLORS branding will appear on the non-leading sleeve of the team’s playing shirts throughout the tournament, marking the company’s entry into the West Indies cricket family.

The partnership comes as the “Maroon Warriors” compete on the global stage, with the team aiming to advance from the group stage after a major opening win over defending champions New Zealand.

Cricket West Indies (CWI) Event Manager Dario Barthley, who helped initiate the partnership, said the deal reflects the growing commercial strength of women’s cricket.

“Cricket West Indies is delighted to welcome BRONX COLORS as an official partner of our Senior Women’s Team during the ICC Women’s T20 World Cup,” Barthley said.

He added that the partnership aligns with the values represented by the team, including confidence, individuality and inclusivity.

BRONX COLORS Head of Sales, Development and Communications Tanita Caroline Le Roux said the company was proud to support the West Indies Women during one of the biggest moments in the sport.

“We are incredibly proud to partner with the West Indies Senior Women’s Team during such an important global moment for women’s cricket. BRONX COLORS is built on the belief that makeup is not about perfection. It is about confidence, identity and self-expression. Today’s beauty consumer is looking for more than coverage; they want quality, performance, value and products that help them express who they are,” she said.

“As colour cosmetics continues to rebound and bold makeup returns in a more intentional, wearable and social-first way, this partnership allows us to celebrate women who embody confidence, individuality and fearless expression both on and off the field. The West Indies Women represent energy, pride, resilience and cultural power — values that sit at the heart of BRONX COLORS.”

The agreement also highlights Cricket West Indies’ continued efforts to grow the commercial profile of women’s cricket and create new opportunities for brands to connect with the global audience of West Indies cricket.

Cricket West Indies said the  partnership further demonstrates its commitment to growing the commercial profile of women’s cricket while creating valuable opportunities for brands to connect with the passion, pride and global reach of West Indies cricket.