The Tourism Corporation Bonaire has launched a new initiative aimed at turning cruise passengers into long-stay visitors.

The campaign, titled “Cruise-to-Stay”, is designed to gather insights into the behaviour, motivations and spending patterns of cruise visitors, while encouraging them to return to the island for longer stays.

Under the initiative, cruise passengers are invited to complete a short survey during or after their visit. Participants will also have a chance to win a return trip to Bonaire as an incentive.

Chief Executive Officer Elesiër Angel said the programme marks a new approach to the island’s cruise tourism strategy.

“The ‘Cruise-to-Stay’ initiative represents a shift in how we approach our cruise tourism segment,” Angel said. “By bridge-building between a one-day visit and a week-long stay, we are not only strengthening data-driven insights into cruise tourism but also directly inviting our visitors to become part of the Bonaire story. Our goal is to turn today’s cruise passenger into tomorrow’s loyal stayover ambassador.”

The initiative is being rolled out in partnership with Delfins Beach Resort, Caribe Car Rental and Blue Bay Bonaire, which will contribute to the prize offering.

The first winner is expected to be announced on January 12, 2027.

The prize package includes round-trip airfare for two, a seven-night stay, transportation on the island, and a sail, snorkel and dinner cruise experience.