Governor Albert Bryan Jr has sworn in Jennifer Matarangas-King as commissioner of the Virgin Islands Department of Tourism.

Matarangas-King, joined by her daughter Alexis, took the oath of office, which was administered by Superior Court Judge Venetia Harvey Velazquez.

“Tourism is the front door to our economy, and the story it tells must be true to who we are and strong enough to compete anywhere in the world,” Bryan said. 

“Commissioner Matarangas-King understands both the business and the brand of the Virgin Islands. She will lead with energy, professionalism and purpose, and she will make sure the benefits of a strong tourism economy reach our people across St Croix, St Thomas and St John.”

Matarangas-King was nominated for the role in July and confirmed by the 36th Legislature in November. 

Following the oath, Governor Bryan pinned her with the golden eagle lapel pin worn by members of the governor’s Cabinet, marking her official entry into the senior leadership team of the Bryan-Roach Administration.

“I step into this role with gratitude and with an unwavering commitment to serve,” Matarangas-King said.

 “Tourism must continue to deliver real opportunity for Virgin Islanders. We will elevate the visitor experience, strengthen our partnerships, support our local businesses, and tell the Virgin Islands story with authenticity, pride and excellence.”

A native of St. Croix and a longtime communications and public affairs executive, Matarangas-King takes the lead of the Department of Tourism as the territory works to build global visibility and expand its tourism offerings. 

She replaces Joseph Boschulte after he resigned to take up a role as president and CEO of West Indian Company Limited (WICO) last year.