Award-winning luxury resort Baoase has unveiled a new identity and plans for a major expansion, as it prepares to enter what its owners describe as the next phase of the property’s evolution.

The boutique resort announced on August 1 that it will now operate as Baoase Curaçao, a move it says reflects a stronger connection to the island that has shaped the property’s success since it opened nearly two decades ago.

Alongside the rebrand, the resort revealed plans to add 14 new accommodations, with the expansion expected to be completed in early 2027.

Once finished, Baoase Curaçao will offer a total of 37 accommodations.

Managing Director Thijs van der Valk said the changes are intended to celebrate the resort’s roots rather than redefine its identity.

“Our standards, service and attention to detail remain unchanged,” he said.

“The transition from Baoase Luxury Resort to Baoase Curaçao is not a change in who we are, but a clearer expression of who we have always been.

“Van der Valk said adding Curaçao to the resort’s name recognises the people and island that have played a central role in building Baoase’s reputation over the years.

While the resort’s design has long been inspired by Bali, he said it is Curaçao and its people that have brought that vision to life.

The expansion will introduce a new collection of rooms designed using lessons learned from nearly 15 years of operating the resort.

According to the company, the new accommodations will blend contemporary design and technology with the privacy, personalised service and intimate atmosphere for which Baoase has become known.

Director Niels van der Valk said the goal was to improve the guest experience without losing the qualities that have made the resort one of the Caribbean’s most sought-after luxury destinations.

“This expansion is not about becoming bigger; it’s about becoming better,” he said.

“Growth only has value when it strengthens the guest experience.”

He added that the additional rooms would allow the resort to welcome more visitors while maintaining its personalised approach to hospitality.

The announcement comes after another year of international recognition for Baoase, which was recently named the Caribbean’s top resort in the Travel + Leisure World’s Best Awards and the Condé Nast Traveler Readers’ Choice Awards.

Resort officials said the rebranding and expansion are intended to position Baoase Curaçao for the future while preserving the personalised service and intimate atmosphere that have defined the property since its founding.