Alexandre Ventadour has been named tourism commissioner of the Martinique Tourism Authority (MTA).

His appointment was made by Serge Letchimy, president of the Executive Council of the Territorial Collectivity of Martinique.

Ventadour succeeds Bénédicte di Geronimo who stepped down from the role after being appointed in late 2021 as the French overseas territory looked to rebound from the coronavirus pandemic.

The MTA said she’s stepping down to dedicate herself to broader responsibilities supporting Martinique’s development, particularly through European funding initiatives. 

Ventadour brings to the role extensive experience in advancing initiatives that support sustainable growth and strengthen Martinique’s international appeal.

In his new role, he will lead the MTA’s efforts to elevate the destination’s global visibility, deepen partnerships with the tourism industry and advance a vision that places authenticity, innovation and sustainability at the heart of Martinique’s tourism future.

“It is an honor to assume the role of commissioner of tourism for the Martinique Tourism Authority at such an important moment for our island,” said Ventadour. 

“Having served as vice president for the past five years, I am deeply committed to this organisation and eager to build on our strong foundation. My priority is to set a clear course that balances continuity with new momentum, driving an ambitious, collective and sustainable vision for Martinique’s tourism that honours our authentic identity while strengthening our international appeal.”