The Anguilla Tourist Board has launched its 2026 summer campaign, “Anguilla: Taste. Feel. Live.”, alongside a new mobile platform aimed at improving how visitors experience the island.

The campaign is part of a broader push to boost summer travel, reduce seasonality and strengthen Anguilla’s position as a year-round Caribbean destination.

At its core, the initiative invites travellers to look beyond the island’s well-known beaches and luxury resorts, and instead connect with its culture, cuisine and everyday experiences.

 Through the themes Taste, Feel and Live, the campaign highlights Anguilla’s culinary scene, from roadside barbecue vendors and local eateries to award-winning restaurants and fine dining spots that have helped earn the island its reputation as the Caribbean’s culinary capital.

It also places a spotlight on summer activities, including festivals, boat racing, live entertainment and heritage events, encouraging visitors to engage more deeply with local traditions and community life.

The Anguilla Tourist Board has partnered with hotels, tourism stakeholders and travel partners to roll out special offers, packages and targeted promotions designed to turn interest into bookings and encourage longer stays.

Chief Marketing Officer Kendisha Hall-Prentice said the campaign is about showcasing the true character of the island.

“The ‘Taste. Feel. Live.’ Summer Campaign represents our commitment to showcasing the very essence of Anguilla—our people, culture, culinary excellence, vibrant experiences, and authentic island spirit,” she said.

Supporting the campaign is the launch of the Xcape App, a digital platform designed to serve as a personalised guide for visitors.

The app allows users to explore curated experiences, access real-time travel updates, build customised itineraries and find recommendations for accommodation, dining and activities. It also includes GPS navigation to help visitors move around the island more easily.

Tourism officials say the platform will not only improve convenience for travellers but also give local businesses more visibility by connecting them directly with visitors.

Destination Experience Manager Keri Rogers described the app as a step forward in modernising the visitor experience.

“It allows visitors to explore Anguilla more intentionally while connecting them to the people, places, culture, and experiences that make our island so special,” she said.

The Tourist Board said both initiatives form part of a wider strategy to strengthen digital tourism tools, support local stakeholders and create a more connected and personalised visitor journey.